In 2022, Heineken launched a fantastic campaign featuring three Formula One legends to raise awareness about the dangers of mixing alcohol and driving. In the campaign, David Coulthard, Nico Rosberg, and Sir Jackie Stewart refused an irresistible beer because they were the designated drivers for the night.

The challenge was to adapt the campaign for our digital environment. To achieve this, we created two animations using the 6-second videos and the campaign’s KV, giving users control over the experience.