HEINEKEN
WHEN
YOU
DRINK NEVER DRIVE
Designer — Teads @ 2022
In 2022, Heineken partnered with F1 legends David Coulthard, Nico Rosberg, and Sir Jackie Stewart to promote responsible drinking.
Our challenge was to adapt the campaign to a digital-first experience.
We created two scroll-based animations from 6-second clips, giving users control over the content while preserving the campaign’s powerful message.
The pieces were rolled out across more than 10 markets worldwide, ensuring consistent impact and brand safety on a global scale.
The success of this project led to our continued partnership on Heineken’s annual Don’t Drink and Drive campaigns.