UNILEVER AXE

A BRAND NEW START

Designer — Teads @ 2017

We only had a 6-second video and the challenge of creating the best user experience.

So, we passed the total control over to the user.

We transformed the video into a Stop Motion Animation with 30 Frames and created a piece in which the actor interacts according to the page scroll, with a unique sense of participation.

The results were so surprising thats not only was it exported from Brazil to the World – becoming a standard Teads format – and one of the most used today – the inRead Flow.

UNILEVER AXE

A BRAND NEW START

Designer — Teads @ 2017

And we also won the Marketing Best Award of 2019.