APPLE iPad Air
A NEW FORMAT FOR THE NEW iPad
Creative Director / Designer — Teads @ 2020
For Apple’s iPad Air launch, we partnered with MAL to create a groundbreaking ad format.
Using the provided briefing video as inspiration, we designed the first-ever vertical format in Teads inventory — fully responsive to user scroll.
The result delighted the client and set a new creative benchmark for interactive advertising.
Produced in partnership with MAL – Apple's creative agency.