ABSOLUT EXTRAKT

TASTE CARNIVAL AS YOU HAVE NEVER​​​​​​​

Designer — Teads @ 2019

For the launch of Absolut Extrakt in Brazil, we created a seamless AR experience integrated with WhatsApp and Rappi.

During Carnival, users could try a festive mask filter directly from the ad, no app required.

After engaging, they received personalized re-targeting: cocktail recipes shared via WhatsApp, with one-click ordering through Rappi.

Results:

  • 1.4M+ users reached

  • Double the average CTR

  • 88% video completion rate